NOTE FROM THE FOUNDER <3

Hello, my name is Lyubov, I was born in the vibrant capital of Ukraine - Kyiv. Allow me to share the story of RDNY with you.

RDNY STREETWEAR [ridniy], emerged from a profound desire to make a difference. Our mission is simple yet powerful: to donate 5% of our profits from each collection to the Ukrainian army, dedicated doctors, or anyone in need.

THE ORIGIN OF RDNY:

When the invasion began, I found myself far from home, unable to return for six long months. During this time, I was engulfed by a whirlwind of emotions: fear for my family trying to evacuate, a deep yearning for my homeland, a surge of patriotism, and an overwhelming urge to help.

As an artist, I sought solace in painting, which became my refuge. I instinctively began doodling the beloved places of my home city, Kyiv. These sketches brought me comfort, and I imagined they might resonate with other Ukrainians too.

Amidst these creations, a funny thought crossed my mind: "Would a true patriot dare to tattoo the essence of their city on their arms?" This playful idea sparked the birth of our first RDNY STREETWEAR hoodie.

I aim to expand the RDNY brand to other Ukrainian cities, and eventually have worldwide reach. For now we have created the most iconic streetwear pieces - the hoodie and oversized t-shirt, but a lot more fun stuff is coming soon, so stay tuned.

Thank you for your support!

OUR DONATIONS

Below you will find what we are most proud of - the donations we have made from our sales. This would not be possible without your support for RDNY STREETWEAR [ridniy].

THANK YOU!

Kyiv Drop Vol. 1

JULY 2024

/// AS A RESULT OF A MASSIVE ROCKET ATTACK ON THE OHMADYT CHILDREN'S HOSPITAL IN KYIV, THE RDNY TEAM HAS DECIDED TO DONATE EXISTING PROCEEDS FROM THEIR LATEST SALES TO THE OHMADYT FUND.

KYIV DROP VOL. 1

MARCH 2024

/// IN COLLABORATION WITH OUR PARTNER PAUL KYIV BAKERY, WE HAVE SUCCESSFULLY FUNDED A STARLINK ROUTER FOR THE 92ND ARTILLERY BRIGADE.

KYIV DROP VOL. 1

DECEMBER 2023

/// OUR VERY FIRST DONATION :) FROM OUR VERY FIRST SOFT-LAUNCH CAPSULE DROP, SOLD AT A CHARITABLE MARKET POP-UP IN LONDON

/// A TOTAL OF £232 WAS DONATED TO THE "TREBA" CHARITABLE FOUNDATION, FOR UKRAINIAN DOCTORS. SEE LINK BELOW FOR MORE INFORMATION ON "TREBA". 

TREBA FOUNDATION

OUR SOCIAL MISSION

At RDNY STREETWEAR [ridniy] we are not only dedicated to donating towards Ukrainian victory. We are also driven by current environmental and social issues.

Read below about our mission and how you can contribute for free.

Donation to orphanages

Donate your pre-owned RDNY Streetwear pieces to orphanages in Kyiv, through RDNY.

Simply check out with the "donate to orphanage" option, free of charge, and await our free collection at a convenient time for you. (see below)

Donating to the homeless

Donate your pre-owned RDNY Streetwear pieces to the homeless in London, through RDNY.

Simply check out with the "donate to the homeless" option, free of charge, and await our free collection at a convenient time for you. (see below)

Promoting circularity in our produciton

Donate your pre-owned RDNY Streetwear pieces back to RDNY, and we can produce without using more raw materials.

Simply check out with the "donate my piece for circularity" option, free of charge, and await our free collection at a convenient time for you. (see below)